營(yíng)銷(xiāo)組織規(guī)劃與薪酬考核設(shè)計(jì)
搭建合理構(gòu)架、協(xié)調(diào)內(nèi)部流程、塑造良性機(jī)制本課程的目標(biāo)聽(tīng)眾:企業(yè)總經(jīng)理;主管營(yíng)銷(xiāo)的副總經(jīng)理;市場(chǎng)或銷(xiāo)售總監(jiān);具有規(guī)劃市場(chǎng)設(shè)計(jì)銷(xiāo)售隊(duì)伍考核職能的大區(qū)銷(xiāo)售經(jīng)理;具有規(guī)劃市場(chǎng)設(shè)計(jì)銷(xiāo)售隊(duì)伍考核職能的區(qū)域銷(xiāo)售經(jīng)理;本課程所針對(duì)的主要問(wèn)題:市場(chǎng)策略定得很好,但總是在執(zhí)行上出問(wèn)題;總因?yàn)閮?nèi)部組織和配合上的問(wèn)題,而導(dǎo)致客戶(hù)抱怨或丟失